Round 8 of 8: April

Phil Gillman.

FOUNDING PARTNER & CEO, SIBERIA

Partner, Co-Founder and CEO of Siberia. 

Experience Designer, Programmer, Copywriter, Creative Director, Suit - in no particular order.

For our final round, Phil will be judging entires on behalf of Young Glory's prize partner C2 Montréal and their not-for-profit partner Global Citizen.

BRIEF: #BOOKSBUILDLIVES

Background

Last year, the UN General Assembly adopted the 2030 Development Agenda: an ambitious list of 17 goals we should collectively achieve by 2030. Beyond political leaders’ commitment to the goals, collaboration with the private sector is crucial if we want to get anywhere near success.

For our last brief this year, we’re working with C2 Montréal and and Global Citizen to open up a dialog around the fourth SDG: to promote equitable, quality education and lifelong learning opportunities.

The issue:

Investing in education is one of the most effective ways of ending extreme poverty and empowering women, girls, and entire communities. Sadly, nearly 124 million kids around the world have had their education disrupted or are out of school, of which:

• Over half are girls. Their alternatives include child marriage, pregnancy or child labour.
• Around 80 million are from countries affected by emergencies, conflict or natural disaster, like Niger, South Sudan, Afghanistan and Syria. Last year less than 2% of emergency aid was spent on education and $9B is now needed to address this growing crisis urgently.
• Kids who don't go to school are more likely to suffer from trauma, turn to extremism, be sold into forced labor or lose the opportunity to contribute to society and the economy.

Your Challenge:

Convince private sector leaders to help educate kids in need around the world (especially girls and those in emergency settings) using their resources, reach and influence.

A few things to get you started:

• Your ideas will be presented at C2, the World Humanitarian Summit and may be sent to the Commission on Financing Global Education, so think of which global leaders will be in attendance at each of these.
• A full 12 years of education can help save and rebuild lives. This costs as little as $1.18 per child per day.
• Any corporation can write a big cheque to look good once in a while - the real challenge is in having a sustained impact on education systems.
• Be realistic about the responsibility corporations will be willing to shoulder. The most viable solutions probably include a partnership/collaboration with governments.
• Focus on achievable and quickly actionable ideas and impactful, awareness-raising messaging.
• Your idea should be communicated/read in under 40 secs. This will help the delegates at the events listed above quickly understand your concept, and it will help Round 8 judge Phil Gillman pick winners in an efficient manner to ensure the Overall Professional and Student winners are announced in time to attend C2 Montréal 2016.

Deadline: 11:59pm, April 30th 2016 (Pacific Daylight Time)