Round 3 of 8: November


Sergio Mugnaini, Executive Creative Director, DPZ&T São Paulo

I believe the creative process plunges into unprecedented crossing experiments with the problems of everyday life. And technology will be a perfect toy to transcode those problems in opportunities and solutions for clients.

Sergio has a degree in Communication and he completed his studies at the School of Visual Arts in New York. Recently, he graduated from the Berlin School of Creative Leadership through Steinbeis University in Berlin.  Worked at Futura, Ogilvy, JWT, DM9DDB, AlmapBBDO, Goodby Silverstein & Partners, AKQA, Loducca and now he is an Executive Creative Director at DPZ&T, from Publicis Group.

He has 18 Cannes Lions, along Gold medals from One Show Interactive, Art Directors Club NY, London International Advertising Awards, New York Festivals, El Sol, El Ojo de Iberoamerica, FIAP and some national awards. Also medals at Clio and D&AD festivals.

He has also participated on international juries for shows such as Cannes Festival, One Show Interactive, D&AD, Tomorrow Awards, El Ojo de Iberoamerica, London Festival Awards, FIAP, CCSP and others.

Brief: "A radical stance against plastic"

DPZT_sergio_mugnaini_low (2).jpg
Lobby governments around the world to create a 90%+ tax on all non-recycled plastic production
— Sergio Mugnaini


Let’s be clear. Plastic straws suck. But they’re only a small part of the problem. Less than 9% of all the plastic we use every day gets recycled. Most ends up in landfills or floating out in the ocean. 

In 2015, worldwide plastic consumption totaled 300 million metric tonnes. This means that for each of the world's 7.6 billion humans, we're making 88 pounds of plastic a year. Oh, and that number is growing.

Sure, some corporations and governments are taking a step in the right direction by banning plastic straws. But that’s not going to cut it. The urgency and scale of the plastic problem calls for radical measures. 

This is where you come in.


The plastic industry won’t change its methods unless we hit them where it really hurts: the bottom line.

Let’s lobby governments around the world to create a 90%+ tax on all non-recycled plastic production.

This campaign has a very clear and singular KPI: has your local government implemented the plastic tax? Yes or no.

You can use whichever medium or method you see fit, as long as it gets to your local government and inspires action.



Deadline for Round 3 is November 30th 2018, 11:59pm Los Angeles time.