Round 6 of 8: February

Azsa West & Sara Phillips.

CREATIVE DIRECTOR W+K TOKYO & ART DIRECTOR W+K PORTLAND



Gold (25 points)


 

Professional

 

There were no Professional Golds awarded this round.

 

 

Student

 

The IntercePPtion

Team: Amelia Yuan & Alisa Mahat
School: Nanyang Academy of Fine Arts
Country: Singapore

Judge's Comments:

This one is the clear winner. Reason being- how simple, smart, and impactful it is. It's so easy to do- and in an instant creates more awareness around the brand as a whole and the suite of services it offers. Some of the other submissions felt more like one-off ideas- whereas this one went for it and changed your POV in a really clear, tactical way about all that PP does and was quite realistic. 

 


Silver (18 points)


 

Professional

 

"TAMA-COOCHIE"

Team: Nichole Hoza & Trevor Robertson
Agencies: Organic / Freelance
Country: San Fransisco, U.S.A

Judge's Comments:

We really loved this one. However, we are giving it silver because it didn't really change how you see the entire brand as a whole and all that it offers. Planned Parenthood does more than just care for Women's health. It also does a lot to help men, std tests etc. For what it's worth we think gamifying reproductive care is brilliant and is something people would actually do.

 
 

 
 

Student

 

There were no Student Silvers awarded this round.

 


Bronze (15 points)


 

Professional

 

"A Siri Us Talk"

Team: Brian Kim
Agency: Freelance
Country: USA

Judge's Comments:

We thought this one was fantastic as well. A great way to take advantage or pre-exiting technology in a really simple way. However the execution lacked magic and was less apparent than others.

 
 

 
 

Student

 

There were no Student Bronzes awarded this round.

 


Finalist (10 points)


 

Professional

 

"Planned sutra"

Team: Swagata Banerjee & Maruthi Sivakumar
School: Leo Burnett Mumbai
Country: India

Judge's Comments:

Included for clever insight + effort

 

"the std Ooh"

Team: Lewis Aramayo and Simon Dalla Pozza
School: Ogilvy Sydney
Country: Australia

Judge's Comments:

Included for clever insight + effort

 

 
 

Student

 


"GTA V UPDATE"

Team: Sergey Pleshkov & Ivan Vlasov
School: Wordshop
Country: Russia

Judge's Comments:

This one made us laugh. We love the insight and think its a really fun way to get people's attention around preventative issues. It didn't quite answer the brief- but we felt it was worth including due to how PR worthy it could be.