Round 5 of 8: January
Judge: Xander Lee
Creative Director, bbh asia pacific
Firstly, this brief was by no means an easy one, so thank you all for giving this a shot.
The key to this brief isn't just about promoting the use of toilets, but it's in our unique target audience themselves. As such I favored ideas that showed understanding and empathy towards them. Which is why you will notice that most of the winners below have one common trait; Empowerment.
Thanks again and congratulations to all our winners!
Gold (25 points)
There were no Professional Golds awarded this round.
There were no Student Golds awarded this round.
Silver (18 points)
Team: Shoichi Seki & Satoshi Ichishima