Round 4 of 8: December
Judge: Matt Gray
CREATIVE DIRECTOR, IRIS WORLDWIDE SAN FRANcISCO
Gold (25 points)
Professional
Australia Isle
Thomas Zoldhelyi & Simon Mullins
Freelance / Rare
Australia
“I love the idea of taking the biggest island in the world and turning it into a tiny island and floating it down the Thames or Hudson River.”
Student
LET’S PLAY – AUSTRALIA
Max Anderholm & Nicolas Lindberg
Berghs School of Communication
Stockholm, Sweden
“Launching a ‘Sydney Edition’ mod of GTA I thought was really cool. Different and fun way to get this audience to experience the country and make them want to go.”
Silver (18 points)
Professional
legends of the dreaming
Christy Koh & Janath Gamage
R/GA & Leo Burnett
Singapore
“Love the idea of bringing the dreamtime to gaming, the mythology is so rich. Super immersive and shows people a different side of the country.”
Student
possible future memories
Erica Hungler & Smilla Luuk
Berghs School of Communication
Stockholm, Sweden
“There were a lot of ideas trying to use existing platforms. I must have seen nearly 20 about using Tinder to meet Australians (across both student and pro). But this use of Snapchat Memories and sending people possible memories from their future trip to Australia was a cool way to hack the platform.”
Bronze (15 points)
Professional
mission unbookable
Thomas Zoldhelyi & Simon Mullins
Freelance / Rare
Australia
“Fun activation that tests you in your home country with remote travel agencies, and if you can make it to them, rewards you with a trip down under.”
Student
HIRED TO TRAVEL
Anna Zaitseva & Anton Plyukhin
MADS
Moscow, Russia
“Super simple idea. There were a lot about coming to work in Australia and so on, but this one had the element of a HR service chaining these jobs across the country, which I thought was fun.”
Finalist (10 points)
Professional
SURVIVNG AUSTRALIA, FASHIONABLY
Christy Koh & Janath Gamage
R/GA & Leo Burnett
Singapore
THE NFT HOLIDAY
Ron Ong & Genevieve Tan
Havas Singapore
Singapore
LOADING: AUSTRALIA
Thomas Zoldhelyi & Simon Mullins
Freelance / Rare
Australia
SURVIVE AUSTRALIA
Kimberly Cordeiro & Sandy Ang
GOVT Singapore & Publicis Singapore
Singapore
∀ƎʞI
Oli Nicholson & Matthew Chen
The Monkeys
Melbourne, Australia
FEST STOP
Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia
CASHBACK AUSTRALIA
Philipp Paster & Daria Filipenko
GastroFamily & Antiprotiv
Kyiv, Ukraine
BURNING MAN MOVES TO AUSTRALIA
Antonina Kondakova & Dmytro Kondakov
IAMIDEA
Kyiv, Ukraine
AUSTRALIA IS UNREAL
Jake Rowland & Claire Kirby
M&C Saatchi
Sydney, Australia
#AUSSIEALLYEAR
Samantha Lee & Laura Johnson
Zulu Alpha Kilo & Grey
Toronto, Canada
TRAVEL WEIRD, TRAVEL AUSTRALIA
Claudia Lim and Carmen Ang
Iris Singapore
Singapore
THE RIGHT WAY AROUND
Tristan Amadeus Dalgleish
Freelance
Melbourne, Australia
GET FAR AWAY
Bec Matlioski, Seyda Yilmaz
M&C Saatchi, Ogilvy Sydney
Sydney, Australia
WOLF HUNT
Guy Trengrove
Cheil New Zealand
Auckland, New Zealand
Student
BAD KOALA
Max Anderholm & Nicolas Lindberg
Berghs School Of Communication
Stockholm, Sweden
POINTS FOR PURCHASE
Tatyana Kondratova & Irina Labutina
MADS
Moscow, Russia
WUSSIES IN AUSTRALIA
Natalie Shauna Tan
Singapore Management University
Singapore
AUSTRALIA 18+
Enesha Mammetnurova & Lisaveta Mutina
MADS
Moscow, Russia
VITAMIZED BY AUSTRALIA
Kirill Akhapkin & Daniil Bobkov
MADS
Moscow, Russia
TASTE AUSTRALIA
Ruslan Pavlishin & Daria Kuriatnikova
MADS
Saint-Petersburg, Russia