New season, new rules : on smaller teams and real names.
Young Glory team explains the changes.
Since launching in 2011, the Young Glory system has been running smoothly.
But last season (2014-15), a new trend started to emerge: teams started to feature more and more people - and they started entering a lot of ideas each round.
As these large teams started winning, some participants, and even some judges, started making comments. And clever though it was, we felt this tactic wasn't in-line with our vision for the competition.
So we took all the feedback onboard, considered why we started Young Glory in the first place, and have made the following decisions.
1) THERE CAN NOW BE NO MORE THAN 2 PEOPLE PER TEAM.
Young Glory is designed to find and reward talent that can demonstrate an ability to consistently deliver quality creative solutions.
We never placed a limit on team numbers before because we wanted the competition to reflect the industry today - where team numbers vary and the traditional copywriter + art director combination is now less exclusive.
But when the ability to deliver solutions is shared across many talented people, our original intention gets lost.
We want to put the focus back on your personal conceptual and creative abilities. For that reason, we've made the call and reduced team to only one or two people.
2) NO MORE TEAM NAMES. WE USE REAL NAMEs.
Because there is a maximum of two people per team, it makes sense to use real names.
This is also another way of making sure you personally get as much exposure as possible to the industry. Even if you don't win every round, industry leaders have come to know that people who regularly participate in Young Glory have the work ethic required to make it in this business. This is also why we've optionally asked for your portfolio, so we can supply judges with further info on a team if they're interested.
3) YOU CAN STILL ENTER AS MANY IDEAS AS YOU WANT.
We had a long think about this one. Should we limit ideas? Should we enforce so-called "quality over quantity"?
The reality was, teams who were delivering high volumes of 'quantity' last season were also delivering high volumes of 'quality' - as the results showed. And in the real world, there is no limit on how much effort you can put in to pitching ideas to win briefs and business.
Young Glory has decided to not stand in the way of great ideas. But we think limiting team numbers to a maximum of two will lead to less of a 'scattergun' approach.
We're confident these changes will keep growing Young Glory into the purposeful competition it's meant to be. Good luck this season. See you September 1st for the first brief.
Young Glory Team