Round 7 of 8: March

Brief by: Alexandre Béland & Alexis Caron-Côté

CREATIVE DIRECTORS, TAXI MONTREAL

GET PEOPLE EXCITED ABOUT THE AFRICAN CUP OF NATIONS
— Round 7


Gold (25 points)


 

Professional

 

AFCase

Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia

 

 
 

Student

 

AFC opens FIFA

Mikhail Lungin & Sergey Dzhakienov
Wordshop
Moscow, Russia

 


Silver (18 points)


 

Professional

 

The 29th Player

Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia



AFCOIN

Bec Matlioski, Seyda Yilmaz
M&C Saatchi & Ogilvy Sydney
Sydney, Australia

Football's in our DNA

Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia



Back your DNA

Thomas Zoldhelyi & Simon Mullins
Freelance /Rare
Australia

 
 

 
 

Student

 

Main soccer show

Mikhail Lungin & Sergey Dzhakienov
Wordshop
Moscow, Russia

 


Bronze (15 points)


 

Professional

 

LIVE. PLAY. WATCH. RESPECT

MANMOHAN AGASTYA & ALLISON YAP YING HSIEN
Nanyang Academy of Fine Arts (NAFA)
Singapore


Country Colours

Baxter Atkins & Madeleine Batkin-Walkerden
OgilvySydney
Sydney, Australia

DNA F.C

Elly Pipiciello & Katy Hulton
The Works Sydney
Sydney, Australia

Ted Takes Africa

Elly Pipiciello & Katy Hulton
The Works Sydney
Sydney, Australia

Bizarre bets

Thomas Zoldhelyi & Simon Mullins
Freelance / RareAustralia
Australia

Uncommontary

Thomas Zoldhelyi & Simon Mullins
Freelance / RareAustralia
Australia

Universal Opening Ceremony

Thomas Zoldhelyi & Simon Mullins
Freelance / RareAustralia
Australia

Cheers to Africa

Eddie Sim & JooXuan Chong
DDB Singapore
Singapore

Offside

Jake Rowland & Claire Kirby
M&C Saatchi Sydney
Sydney, Australia

Ted Lasso AFCON Special

Marie Rimsh & Thomas Barker
Common Ventures Sydney
Sydney, Australia

Heads of Culture

Jake Rowland & Claire Kirby
M&C Saatchi Sydney
Sydney, Australia

FIFA ‘22’s AFRICAN CUP OF NATIONS

Jake Rowland & Claire Kirby
M&C Saatchi Sydney
Sydney, Australia

 
 
 

 
 

Student

 

Support-per-view

Max Anderholm & Nicolas Lindberg
Berghs School of Communication
Stockholm, Sweden

ALL-STAR MATCH

Anna Zaitseva & Anton Plyukhin
MADS
Moscow, Russia

TED LASSO X CAF

Anna Zaitseva & Anton Plyukhin
MADS
Moscow, Russia

Goal Emotes

Max Anderholm & Nicolas Lindberg
Berghs School of Communication
Stockholm, Sweden

NFT_bet

Enesha Mammetnurova & Lisaveta Mutina
MADS
Moscow, Russia

AFC benefit

Mikhail Lungin & Sergey Dzhakienov
Wordshop
Moscow, Russia

Charity AFC

Mikhail Lungin & Sergey Dzhakienov
Wordshop
Moscow, Russia

Soccer without Africa

Mikhail Lungin & Sergey Dzhakienov
Wordshop
Moscow, Russia

 
 


Finalist (10 points)


 

ProfessionaL

 

True Home Kits

Guy Trengrove
Cheil New Zealand
Auckland, New Zealand

AFCON Gogglebox

Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia

Lynx Africa Cup of Nations

Jimmy Williams & Elena Macdonald
Coffee Cocoa Gunpowder
Sydney, Australia

Sportify

Jake Rowland & Claire Kirby
M&C Saatchi Sydney
Sydney, Australia

See It To Win It

Ron Ong & Genevieve Tan
Havas Singapore
Singapore

Half-jersey Hijack

Elly Pipiciello & Katy Hulton
The Works Sydney
Sydney, Australia

African Dream

Thomas Zoldhelyi & Simon Mullins
Freelance / RareAustralia
Australia

Team Wakanda

Sarah Brighton & Cal Harmer
Ogilvy Australia
Sydney, Australia

Game On for AFCON

Eddie Sim & JooXuan Chong
DDB Singapore
Singapore

Africa vs the world

Thomas Zoldhelyi & Simon Mullins
Freelance / RareAustralia
Australia

UnCommentary

Marie Rimsh & Thomas Barker
Common VenturesSydney
Sydney, Australia

#Can I play in Cote d'Ivoire?

Mizuki Kanno & Hiroki Wada
Material
Tokyo, Japan

 
 

 
 

Student

AFCON 2023 x GOPRO

Mikhail Shal & Fedor Belkin
Skillbox
Moscow, Russia

AFCON 2023 x TWITCH

Mikhail Shal & Fedor Belkin
Skillbox
Moscow, Russia

Name of Africa

Lilit Vartanian & Lusine Vartanian
MADS
Moscow, Russia

CAF on AIR

Valeriya Lopyreva & Olga Terentyeva
MADS
Moscow, Russia

THE PRICELESS CAF

Margarita Antipina & Tatiana Yakusheva
Mads
Russia, Moscow

I BET YOU WIN

Ruslan Pavlishin & Daria Kuriatnikova
MADS
Saint-Petersburg, Russia

First-Person Mode

Daniil Morachev & Kirill Kozlov
MADS
Moscow, Russia