A SPECIAL BRIEF IN PARTNERSHIP WITH C2 MONTREAL

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A SPECIAL BRIEF IN PARTNERSHIP WITH C2 MONTREAL :::

A SPECIAL BRIEF IN PARTNERSHIP WITH C2 MONTREAL

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A SPECIAL BRIEF IN PARTNERSHIP WITH C2 MONTREAL :::


BRIEF: RETHINK THE IN-PERSON WORKDAY EXPERIENCE IN CITIES

For our final round, Young Glory is again partnering with C2 Montréal - the most forward-thinking business event in the world.

C2 represents the merger between commerce and creativity - and this year the  conference returns in a reinvigorated way to the vibrant city of Montréal, after several years of COVID disruption.

In that spirit, the final round brief is themed on the concept of cities.

Specifically, it’s about rethinking the in-person workday experience in cities.

This theme was crowdsourced from C2’s creative and executive community.

So what does “re-think” mean?

Well, think about the role cities can play again in adding value to humans and businesses in a world that’s become more virtual.

Imagine you are a corporation with a city-based headquaters, or a city council aiming to attract great talent through innovative and sustainable solutions/investments.

Your task is to increase both the productivity and wellbeing of your workers or inhabitants, via in-person experiences.

COVID has offered you the ultimate reset button. This is your chance to rethink the daily experience in your chosen destination for your people.

The best ideas will be those that:

  • have genuine ongoing impact (aren’t centred around a singular moment in time)

  • will genuinely draw key talent away from competing companies/cities

To get your thoughts sparking, look at the five topical areas of interest in the “Highly pertinent programming” section of this C2 page: https://www.c2montreal.com/news/reimagined-c2-montreal-heads-downtown/#/

GUEST JUDGE: MEDHI LAMLOUM, EXECUTIVE CREATIVE DIRECTOR, IRIS JAKARTA

A Creative leader with a social and digital planning background, experienced in APAC and MENA regions across Content, Social, Film, activation and experiential.

Early-days Youtuber, ex-Newsletter editor, TEDxSpeaker and now a Podcaster.

Multi-awarded creative in Clios, One Show, Dubai Lynx and a Cannes Lions jury member.

2021/22 Season prizes

Participants who claim a Gold in this Final Round will be offered passes to C2 Montreal.

And, once all rounds are judged, our Most Creatively Consistent Professional and Student team for this season will be awarded a Young Glory Championship ring with a custom CHAMPIONS 2021/2022 engraving.

Responses to Brief 8 due July 31st , 2022 11:59pm (Los Angeles time)