Round 4 of 8: December

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maxime sauté & xavier blais, creative directors, rethink.

Maxime moved to Canada from Belgium 10 years ago to get the Jean-Claude Van Damme accent. Xavier and him met on the set of a creative reality show and they’ve been creating attention-worthy work ever since. The pair consistently ranks amongst Canada’s top creatives with numerous accolades from Cannes, The One Show, Clio and Communication Arts.

Their work for major brands and causes has been featured in The New York Times, Esquire, on CNN but they never managed to get a nod from The Economist. Their latest work to fight homophobia is featured in the permanent collection of Montreal’s Museum of Fine Arts and in schools to teach kids about the dangers of online bullying.