Round 6 of 8: March

Oriel Pascal Davis-Lyons

creative director, Spotify

Well done to everyone who submitted, it was a lot of fun going through all the different thinking.
Some of it spot on, some of it off the wall, and a few that hit the sweet spot of being both. This brief was really about finding great insights about Black and minority communities’ relationships with the great outdoors.
The best ideas went beyond stereotypes and showed an understanding of how powerful representation is and how simple it can be to do.

Overall, it was a great collection of work that I’m thankful I got to experience. Well done all.
— Oriel Pascal Davis-Lyons


Gold (25 points)


 

Professional

 

a sign for change

Ben de Klerk & Leora Zuckerman
Saatchi & Saatchi
Sydney, Australia

the d-ficiency fix

Sollin Sæle
ANTI
Oslo, Norway

 

skinscreen

Cameron Burnett & Jackson Tate
Emotive
Sydney, Australia

 
 

Student

 

the sign of diversity

Ksenia Lazareva & Anastasia Khizhik
MADS
Moscow, Russia

 

play tent for real experience

Islom Gulyamov & Polina Polyakova
MADS
Moscow, Russia

 


Silver (18 points)


 

Professional

 

ranger revamp

Lou Egan
Freelance
Melbourne, Australia

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outdoor playlists

Anna Udovenko & Dmytro Onyshchenko
Banda Agency
Ukraine

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scout’s honour

Melany Ang & Amelia O'Connell
Cummins&Partners/Freelance
Melbourne, Australia

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Student

 

tree of buffalos

Peter Holtze & Oskar Engman
Berghs School Of Communication
Stockholm, Sweden


google new view

Islom Gulyamov & Polina Polyakova
MADS
Moscow, Russia

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Bronze (15 points)


 

Professional

 

all outdoor

Seamus McAlary & Emmalie Narathipakorn
The Monkeys
Sydney, Australia



the buffalo soldiers trail

SamRowlands JacksonElliot
M&C Saatchi
Sydney, Australia

safety rating

Melany Ang & Amelia O'Connell
Cummins&Partners/Freelance
Melbourne, Australia

 

 
 

Student

 

outdoor fairytales

Mariia Podkamenna & Elena Klepikova
MADS
Kyiv, Ukraine — Moscow, Russia

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