Round 4 of 8: January
Judge: Nedal Ahmed.
SENIOR COPYWRITER, WIEDEN+KENNEDY TOKYO
“First off, hats off to everyone who found the time and the extra brain cells to do this brief with work/school and a whole pandemic hanging over them. There was a big range of ideas, and there’s also a big range of reasons for the winning ones. For launching a social network these days, reach and PR value is important. Original thinking and finding an angle no one else thought of is timeless. And not being afraid to submit an idea that’s a little stupid is a skill everyone should hang on to. Also anything that made me laugh or scrunch my forehead. I used to work on this competition with my team during lunch at my first job, so this was a special experience for me—thanks for that.”
Gold (25 points)
Professional
STATUS WAR
Isobelle McGrath & Madeline Catanese
The Royals
Melbourne, Australia
Student
Trick Your Algorithm
Kasper Moss & Lovisa Zeiloth
Berghs School of Communication
Stockholm, Sweden
Silver (18 points)
Professional
The Algo Attack
Rajivi Rao & Mansoor Jamal
22 Feet Tribal Worldwide DDB
Mumbai, India
Student
MISSING POSTERS
Timur Saberov & Artem Meshcheryakov
MADS
Nizhny Novgorod, Russia
Bronze (15 points)
Professional
Vero: Privacy Wrapped
Andrew Swain & Glen Scott
GTB
London, UK
Student
A breast friend
Linnéa Amundson & Sofia Bergvall
Berghs School of Communications
Stockholm, Sweden
Finalist (10 points)
Professional
HowToProtectMyData.com
Dawn Abegail & Shervin Low"
Bartle Bogle Hegarty
Singapore
The only banner ad you need to see
Anna Udovenko & Dmytro Onyshchenko
Banda Agency
Kyiv, Ukraine
Trumps Back
Sam Rowlands and Jackson Elliott
M+C Saatchi
Sydney, Australia
The Final Countdown
Sam Rowlands and Jackson Elliott
M+C Saatchi
Sydney, Australia
THE HIGHLIGHTS YOU WANTED TO WATCH
Kensuke Tsugaru & Kanto Shimura
ADK Marketing Solutions & ADK Creative One
Tokyo, Japan
Student
Unfriend Your Algorithm
Peter Holtze & Oskar Engman
Berghs School Of Communication
Stockholm, Sweden
It's a kind of magic
Maxim Zamakhin & Vlada Kishikova
Wordshop Academy
Moscow, Russia
Irrelevant Ad
Yegor Kosolapov & Ilya Sarapultsev
Wordshop Moscow
No More Spoiled Surprises
Ksenia Lazareva & Anastasia Khizhik
Mads
Moscow, Russia