Round 5 of 8: January
Judge: Pancho González
CO-FOUNDER & CHIEF CREATIVE OFFICER, INBRAX CHILE
After reviewing more than 150 entries, in the initial stage I concentrated on seeing which ones accomplish the brief and had an original approach to the great challenge and cultural change that meant reaching American millennials to take their vacations in Latin America.
In the professional category, the campaign "Wear Patagonia in Patagonia" presents an idea with a purposeful brand such as Patagonia to an action that practically forces you to travel to the South of Latin America for a reward that goes beyond a simple product.
In the student category, the first thing I would like to point out is that the winners' work was really professional. And the winning idea once again highlights the fact of a generation that wants to disconnect and where Latin America is that place and this idea does it from a very millennial resource: social networks. Congrats “Trip reset”. - Pancho González
Gold (25 points)
Professional
Wear Patagonia in Patagonia
Isabel Evans & Ana Pareja
Fenton Stephens
Melbourne, Australia
Student
Trip Reset
Yury Neskorodov & Mikhail Kadushin
MADS
Moscow, Russia
Silver (18 points)
Professional
Patagonia Pass
Lucas Fowler & Jack Burton
Ogilvy
Sydney, Australia
Student
Patagonia by Patagonia
Roman Gurbanov & Ilya Pochkun
MADS
Kyiv, Ukraine
Bronze (15 points)
Professional
Trip Without Tripping
Kevin Krooks & Gustaf Haffling
Nosy & Mirum
Stockholm, Sweden
Student
Amazon Go There
Marly Dichter & Ted Pedro
Miami Ad School Toronto
Toronto, Canada
Finalist (10 points)
ProfessionaL
Find Where You Belong
Tom Macphail & Nathan Moraza
Ogilvy Sydney
Sydney, Australia
Explore the other America
Gwendelyn Gomez & Jaron Ngoh
TBWA Singapore
Singapore, Singapore
Let's get lost
Wu Sixin & Li Xiaoyan
Wunderman Thompson & Falmouth University
Singapore & UK