Round 1 of 8: September
Judge: Carlo Cavallone
ECD, 72andSunny Amsterdam
"I was really happy with the work, in general. I saw a lot of interesting work and almost all ideas were worth considering and well thought out.
So, some considerations and an explanation of my criteria:
A lot of people had similar ideas so I favored those that had something more in terms of engagement, craft, and also those that could actually be made.
I also favored ideas that showed some good crafting skills. I think they are important to make your ideas shine.
Finally, I considered what the response of kids could be (I have kids) to the ideas: what could really make them change their behaviour. What work based on what insights would really resonate with them?"
- Carlo
Gold (25 points)
Professional
Student
"Gap Virtual Dressing Room"
Team: No Time To Explain, David Droga, Get in the Car!
School: Wordshop
Country: Russia
"Sund"
Team: LindLund
School: Academy of Art University
Country: U.S.A
Silver (18 points)
Professional
"Candy Coat"
Team: SIRCC
Agencies: TBWA Singapore, JWT Singapore
Country: Singapore
"Skype to Play"
Team: Frankie and Millie
Agency: Clemenger BBDO Wellington
Country: New Zealand
"Lens"
Team: Nathan Szwerdszarf
Agency: AMResorts
Country: U.S.A
"Your Future Size"
Team: RGB Tea
Agency: Publicis Moscow
Country: Russia
Student
"iCycle"
Team: Fat Badger
School: Academy of Art University
Country: U.S.A
"The Trading Post"
Team: Foolish Advertising
School: OCAD University
Country: Canada
"The Power Belt"
Team: Tiago & Nayeli
School: Hyper Island
Country: Sweden
"XBOX SWIRL"
Team: International Bright Young Things
Schools: Hyper Island & Berghs School of Communications
Country: Sweden
Bronze (15 points)
Professional
"Food Chain"
Team: Otuma
Agencies & School: British Higher School of Art and Design, Freelance, Channel One Russia, Russian Post
Country: Russia
"Downsize Your Meal"
Team: SIRCC
Agencies: TBWA Singapore, JWT Singapore
Country: Singapore
"Warning"
Team: Simon Grégoire
Agency: RED l'agence
Country: Canada
Vimeo Password: warning
"Happy Meal Toys"
Team: Kevin Lobo
Agency: Self
Country: India
"Xbox Earn It"
Team: Enept
Agency: Saatchi & Saatchi LA
Country: U.S.A
"BeneFit"
Team: Nudge
Agency: Granath, Factory, Freelance
Country: Sweden
Student
"YouTube Bite"
Team: Second Thought
School: Simon Fraser University
Country: Canada
"Healthy Crushers"
Team: Candy Crushers
School: Miami Ad School
Country: U.S.A
"KIDS SURFING ON THE GREEN WAVE"
Team: No Time To Explain, David Droga, Get in the Car!
School: Wordshop
Country: Russia
Finalist (10 points)
Professional
"Playstation Pulse"
Team: TJM
Agency: Freelance
Country: Sweden
"GetApp"
Team: Matice
Agency: Ogilvy & Mather Hong Kong
Country: Hong Kong
Vimeo Password: matice
"MoveToPlay"
Team: Hired
Agency: Publicis Russia, Leo Burnett Moscow
Country: Russia
"My Active Discount"
Team: RAD Nong
Agency: KBS+P, Catalyst/IMG
Country: U.S.A
"Nike Fuel Lunch"
Team: Sevenjhazi / Starmach
Agency: Edelman Sydney, DDB Sydney
Country: Australia
"Play Powered By Play"
Team: Frankie and Millie
Agency: Clemnger BBDO Wellington
Country: New Zealand
"Fitness Freaks"
Team: Sash Kitulgoda
Agency: Big Red
Country: Australia
"The Beat Collector"
Team: Citat
Agency: Citat
Country: Sweden
"RUNCOINS"
Team: Lowe Indonesia
Agency: Lowe Indonesia
Country: Indonesia
"NUTRISCAN"
Team: Lowe Indonesia
Agency: Lowe Indonesia
Country: Indonesia
"Playday"
Team: Hans & Hansi
Agency: Freelance
Country: Denmark
"DIGIPLAY"
Team: Brendan and Madison
Agency: Anomaly
Country: Canada
"FAR OR NOT"
Team: Young Gloryholes
Agency: Leo Burnett/Havas
Country: Hungary
"FIFA +"
Team: Monster Truck Elephant
Agency: Freelance, Proximity Barcelona
Country: Germany/Spain
"FAT FINGERS FRIDAY"
Team: LEVEL 3
Agency: BBDO Hong Kong & Freelance
Country: Hong Kong
Student
"Walk to UnlocK"
Team: 2thinkyou
School: Wordshop
Country: Russia
"Food FightS"
Team: George & Billy
School: AUT University
Country: New Zealand
Password : foodfight
"BalancE"
Team: What are we?
School: Miami Ad School Europe
Country: Germany
"Sweet LabeL"
Team: Fat Badger
School: Academy of Art University
Country: U.S.A
"Break FreE"
Team: Fat Badger
School: Academy of Art University
Country: U.S.A
"Music in MotioN"
Team: L&N
School: Wordshop
Country: Russia
"Super ME"
Team: The RafAdel
School: Miami Ad School Europe
Country: Germany
"Squeeze ObesE"
Team: Max & Marius
School: Hyper Island
Country: Sweden
"Don't add fat to your namE"
Team: Lion and Tiger
School: Miami Ad School Berlin
Country: Germany
"Ice Cream Truck ChasE"
Team: Tiago & Nayeli
School: Hyper Island
Country: Sweden
"Heroes for a HappymeaL"
Team: No Time To Explain, David Droga, Get in the Car!
School: Wordshop
Country: Russia
"Grow DecK"
Team: Eternal Snack Time
School: OCAD University
Country: Canada