Round 8 of 8: September 

Judge: Ashadi Hopper

ECD, LOWE PROFERO AUSTRALIA

 

Ashadi's brief being recapped at C2 Montreal, before this season's champions present their ideas.

"As expected the standard of presentation was exceptionally strong. Many entries shared a common theme that involved supplementing the concert-going experience with tactics that involved wifi jacking message or wearables. The later felt like an unnecessary layer of complexity to a simple message and that money spent on such endeavours were at odds with the charitable amount donated.

The ideas that were most successful, amplified the artist message beyond the concert goer. Smart integrations of the Plus One message into existing music ecosystems and platforms made for simple, yet impactful ideas."

- Ashadi


Gold (25 points)

 

Professional & Student

 

There were no Golds awarded this round in either category.

 
 


Silver (18 points)

 

Professional

 

"Play to Give"

Team: SIRCC
Agencies: TBWA Singapore, JWT Singapore
Country: Singapore

In collaboration with Spotify and artists with the Plus One movement, play to give taps onto the simplest thing music fans love to do, listening to their music. It's simple; just play your music one more time to show support for the causes artists believe in.

 
 
 
 

Student

 

There were no Silvers awarded this round in the student category.

 


Bronze (15 points)

 

Professional

 

"THE GOOD CHART"

Team: SIRCC
Agencies: TBWA Singapore / JWT Singapore / Y&R Singapore / Ogilvy Singapore
Country: Singapore

 

"THE PLUS ONE BEAT"

Team: SIRCC
Agencies: TBWA Singapore, JWT Singapore, Y&R Singapore / Ogilvy Singapore
Country: Singapore

Giving more airtime for causes to be heard. The Plus One Beat is a simple way of expressing one's support for a movement, creating public curiosity and conversations among fans and music lovers beyond a concert itself.

 
 
 
 

Student

 

There were no Bronzes awarded this round in the student category.

 


Finalist (10 points)

 

Professional

 

 

"PLUS ONE GESTURE"

Team: SIRCC
Agencies: TBWA Singapore, JWT Singapore, Y&R Singapore / Ogilvy Singapore
Country: Singapore

 
 
 

Student

 


"HIGHLIGHTING THE CAUSE"

Team: No Time To Explain, David Droga, Get in the Car!
School: Wordshop
Country: Russia

 

"KINDNESS STaMP"  

Team: No Time To Explain, David Droga, Get in the Car!
School: Wordshop
Country: Russia