Round 8 of 8: September
Judge: Ashadi Hopper
ECD, LOWE PROFERO AUSTRALIA
"As expected the standard of presentation was exceptionally strong. Many entries shared a common theme that involved supplementing the concert-going experience with tactics that involved wifi jacking message or wearables. The later felt like an unnecessary layer of complexity to a simple message and that money spent on such endeavours were at odds with the charitable amount donated.
The ideas that were most successful, amplified the artist message beyond the concert goer. Smart integrations of the Plus One message into existing music ecosystems and platforms made for simple, yet impactful ideas."
Gold (25 points)
Professional & Student
There were no Golds awarded this round in either category.
Silver (18 points)
Agencies: TBWA Singapore, JWT Singapore
There were no Silvers awarded this round in the student category.
Bronze (15 points)
There were no Bronzes awarded this round in the student category.
Finalist (10 points)
Agencies: TBWA Singapore, JWT Singapore, Y&R Singapore / Ogilvy Singapore