Round 4 of 8: December
Judge: Jerry Hoak
Creative Director, Droga5 new york
"Happy 2015. I just wanted to thank everyone who submitted a video for this assignment. The brief wasn't an easy one. Not only did you have to educate yourself, and in turn the viewer, you also had to do it in a two minute video. A video that could "go viral" no less.
The most important thing to an assignment like this, and most assignments for that matter, is to really understand the brief. Taking the time to research and understand the problem in front of you leads to ideas that are less expected and more effective.
The best ideas were the ones where the creatives knew everything there was to know about phishing. Conversely, many of the entries resulted in creative that was shallow, barely scratching the surface of the issue. Most of these were clearly created with very little knowledge of the subject.
There were a number of ideas that really impressed me. Many of you pushed the brief and found ways to get around all of the inevitable production difficulties.There were innovative uses of YouTube, clever demonstrations on Facebook, and impressive songwriting and animation.
Congratulations to the winners, and good luck with the next assignment."
- Jerry
Gold (25 points)
Professional
"ANYONE CAN BE YOU"
Team: SIRCC
Agency: JWT Singapore/ TBWA Singapore
Country: Singapore
An interactive Facebook short film.
Student
"What human brain can"
Team: HommeAlone
School: Wordshop
Country: Russia
Do you know about capacity of your Brain? Do you know why is it dangerous for you? http://www.group-ib.com Hommealone for Young Glory
Silver (18 points)
Professional
"it's a trap!"
Team: Done
Agencies: Okego, Artvertising
Country: Hungary
Created by Imre Illés & Gábor Kripner. We don't own any rights.
"Ocean's fourteen"
Team: Hellojono
Agency: Holler Sydney
Country: Australia
Password: youngglory
"THE FISHPROOF CHALLENGE"
Team: Frrrrrrrk. It's gold!
Agency: Y&R Singapore
Country: Singapore
"MARK ZUCKERBERG: STREET PRANK"
Team: Frrrrrrrk. It's gold!
Agency: Y&R Singapore
Country: Singapore
We dressed up as Mark Zuckerberg (Hoodie Edition) and went around Orchard Road in Singapore to see if people would give their Facebook password if we "looked" like Mr. Facebook. You know, 'coz "your account got compromised" and "we're shutting down Facebook." No one would fall for that, right?
Student
"the internet is full of stupid things"
Team: Fat Badger
School: Academy of Art University
Country: USA
Password: ilovefood
Music & Lyrics by Ursula Burgess, Tom Hasenfratz Video by Ursula Burgess, Michelle Mengshuang Tang
"beat the bait"
Team: Damage Control
School: Miami Ad School Europe
Country: Germany
Young Glory, student category submission for December 2014. Creative Team: Colby Spear, Copywriting Mariel Bulaong, Art Direction
Bronze (15 points)
Professional
"OH nerdy lady"
Team: Unemployed Creativity
Agency: Freelancers
Country: Portugal
Young Glory December Team Unemployed Creativity: Nuno Fonseca Jorge Marques Brief: http://www.youngglory.com/briefs/2014-15/round-4/
"TD snapbank prank"
Team: 22 and Sunny
Agencies: Blammo Worldwide
Country: Canada
Young Glory submission-Phishing Music credits: BGM by SophonicMedia https://www.youtube.com/watch?v=CMyVicWuO_M Soundeffect by SoundLike Tube https://www.youtube.com/watch?v=G6HYPVocp_g
"Ohh Sugars! Idiot guide to phishing"
Team: Vietnamese Roll
Agency: Freelancers
Country: Australia
Password: ohhsugars
Young Glory 14'15 - round 2 Briefing about ebola virus and its propagation António Garcia José Chatimsky Sound: Chinese man - I've got that tune
"doug e-phishing entrepreneur"
Team: Nudge
Agency: F&B Factory, Granath, Freelance
Country: Sweden
Student
"cybernintendo.com"
Team: Revolution
School: Northumbia University
Country: United Kingdom
YG4
"I just got fished"
Team: Revolution
School: Northumbia University
Country: United Kingdom
"the biggest lie of the most powerful banks"
Team: Lion and Tiger
School: Miami Ad School Berlin
Country: Germany
Finalist (10 points)
Professional
"got hooked"
Team: PULL A FAST ONE
Agency: TBWA, Hybrid Creative, DigitasLBi
Country: Singapore
"don't take the bait"
Team: Monster Truck Elephant
Agency: Freelance, Proximity Barcelona
Country: Germany/Spain
Student
"3+1 LESSONS TO MANKIND FROM AN INCREDIBLY UGLY FISH"
Team: Mix and Match Budapest
Agency: Budapest University of Technology
Country: Hungary
"phishing on the street"
Team: YODA5
School: Miami Ad School India
Country: India
"watch where you go"
Team: The Dreamers
School: Wordshop
Country: Russia
"phish in the sea"
Team: Phishes
School: Unlisted
Country: USA