Round 6 of 8: February
Azsa West & Sara Phillips.
CREATIVE DIRECTOR W+K TOKYO & ART DIRECTOR W+K PORTLAND
Gold (25 points)
There were no Professional Golds awarded this round.
Team: Amelia Yuan & Alisa Mahat
School: Nanyang Academy of Fine Arts
This one is the clear winner. Reason being- how simple, smart, and impactful it is. It's so easy to do- and in an instant creates more awareness around the brand as a whole and the suite of services it offers. Some of the other submissions felt more like one-off ideas- whereas this one went for it and changed your POV in a really clear, tactical way about all that PP does and was quite realistic.
Silver (18 points)
Team: Nichole Hoza & Trevor Robertson
Agencies: Organic / Freelance
Country: San Fransisco, U.S.A
We really loved this one. However, we are giving it silver because it didn't really change how you see the entire brand as a whole and all that it offers. Planned Parenthood does more than just care for Women's health. It also does a lot to help men, std tests etc. For what it's worth we think gamifying reproductive care is brilliant and is something people would actually do.
There were no Student Silvers awarded this round.
Bronze (15 points)
Team: Brian Kim
We thought this one was fantastic as well. A great way to take advantage or pre-exiting technology in a really simple way. However the execution lacked magic and was less apparent than others.
There were no Student Bronzes awarded this round.
Finalist (10 points)
Team: Sergey Pleshkov & Ivan Vlasov
This one made us laugh. We love the insight and think its a really fun way to get people's attention around preventative issues. It didn't quite answer the brief- but we felt it was worth including due to how PR worthy it could be.