Round 6 of 8: February

GEORGE GIAMPURANIS, ECD, TAXI MONTREAL

With over 20 years of professional experience, George played key roles in Ubisoft’s most successful AAA launch in 2014 with Watch_Dogs and its critically acclaimed successor in 2016. As a Creative Director and partner at Sid Lee, George led a team of 32 creatives from a variety of different fields and backgrounds and earned international acclaim for his work including three Best of Show prizes at the Digital Marketing Awards, the One Show and two Cyberlions at Cannes for his work on MGM Resorts International, Cirque du Soleil, Tourisme Montréal, adidas, Square Enix and Ubisoft.

With the benefit of working in both an agency and AAA game studio perspective, he encourages his team to welcome the evolving market realities, to create world class creative solutions that champion innovation and relevance.

George holds a bachelor’s degree in Design Arts from Concordia University with a major in industrial design. He has been a guest speaker at numerous universities and professional workshops, including Hyper Island (Sweden) and Grafika (Canada). He has also been a jury member at the Digital Marketing Awards.

Brief: "THE ECONOMIST"

I’ve always loved The Economist ads.

Embrace that same wit, simplicity and tone, and craft a campaign aimed at getting ambitious Gen Z young adults (i.e. late teens, early 20s) to start reading The Economist.

I don’t mind what ad format(s) your campaign lives in, so feel free to still use only print or outdoor, but also feel free to use other channels.

I am most interested in seeing you demonstrate an ability to execute a strong and clear idea. As I judge I’ll be asking myself, ‘If a Gen Z saw this, would it make them curious/inspired enough to hunt down an Economist magazine, Google it or visit the site?’

Deadline February 28th 2019, 11:59pm Los Angeles time.