Round 7 of 8: March
PATRICK COLLISTER, FOUNDER, CREATIVE MATTERS
“Patrick Collister was the executive creative director of Ogilvy & Mather UK before starting up training company Creative Matters in 2004. In 2013 he landed the best job in advertising when he became creative director of The ZOO, Google's client-facing creative think-tank.”
- Bio from Patrick’s 2017 book ‘How to Use Innovation and Creativity in the Workplace’
Brief: "TEACH YOUR KIDS CODE”
I want you to encourage parents to enrol their kids in after school coding courses.
And I want you to do it using the most traditional of mediums - direct mail.
Pick a school near you and imagine if they offered after-school classes.
I want you to brand the classes, and create the piece of direct mail that would be letter boxed dropped to all the parents in the area.
I'll be evaluating idea based on what I think will a:
a) grab parents attention when the open their mail box, and
b) actually convince parents to enrol their kid(s)
Deadline March 31st 2019, 11:59pm Los Angeles time.